Retail price history & resale value
The price of luxury.
On the record.
We track the official retail prices of 59 luxury watches, handbags and jewellery pieces from 17 houses over time, alongside what they fetch on the resale market. Every figure is dated and sourced.
The bag more than doubled at retail in under a decade. The fastest riser on this index is the Chanel 2.55 Reissue, at 10.9% a year. The slowest, the Rolex Datejust 41, still climbs 2.0%.
The index
Latest sourced US boutique price. Choose a piece for its full record.
Chanel Classic FlapMedium/11.12
$11,700
Apr 2026 · 9.2% a year
Hermès Birkin 25Togo
$13,500
2026 · 3.7% a year
Hermès Birkin 30Togo
$14,900
2026 · 3.2% a year
Louis Vuitton Neverfull MMMonogram
$2,240
May 2026 · 6.4% a year
Louis Vuitton Speedy 30handle-only, Monogram
$1,630
Apr 2025Stale · 5.1% a year
Louis Vuitton Speedy Bandoulière 30Monogram, M46980
$2,040
May 2026 · 3.7% a year
Rolex Submariner Datesteel, 116610LN → 126610LN
$11,350
Oct 2026 · 3.6% a year
Rolex Cosmograph Daytonasteel, 116500LN → 126500LN
$16,900
Jan 2026 · 3.2% a year
Cartier Love Braceletclassic, yellow gold
$7,950
Mar 2026 · 4.5% a year
Rolex GMT-Master IIsteel 126710, Oyster bracelet
$11,800
Jun 2026 · 4.1% a year
Rolex Datejust 41steel 126300, smooth bezel, Oyster
$8,950
Jun 2026 · 2.0% a year
Rolex Day-Date 40yellow gold 228238
$50,400
Oct 2026 · 10.3% a year
Rolex Oyster Perpetual 41steel
$7,050
Jun 2026
Rolex Sea-Dwellersteel 126600
$14,550
Jun 2026
Rolex Explorer 40steel 224270
$8,350
Jun 2026 · 2.5% a year
Audemars Piguet Royal Oak 15510STSelfwinding 41, steel
$31,900
Sep 2026
Patek Philippe Nautilus 5811/1Gwhite gold
$82,021
Feb 2026 · 5.0% a year
Omega Speedmaster Moonwatch310.30.42.50.01.001, Hesalite, bracelet
$7,800
Oct 2025
Omega Seamaster Diver 300M210.30.42.20.03.001, blue, bracelet
$6,700
Oct 2026
Hermès Kelly 28Sellier, Epsom
$14,400
Jan 2026 · 6.9% a year
Hermès Kelly 25Retourne, Togo
$13,700
Jan 2026 · 7.9% a year
Hermès Mini Kelly 20Sellier, Epsom
$11,400
Jan 2026 · 9.4% a year
Hermès Constance 18Epsom
$9,700
Jan 2025Stale
Hermès Picotin Lock 18Clemence
$3,975
Jan 2026 · 9.5% a year
Hermès Evelyne III 29Clemence
$4,025
Jan 2025Stale · 5.0% a year
Hermès Mini LindyClemence
$9,050
Jan 2026 · 10.8% a year
Chanel 2.55 Reissue225, medium
$11,700
Apr 2026 · 10.9% a year
Chanel 19 Bagsmall
$7,200
Apr 2026 · 6.8% a year
Chanel Boy Bagold medium
$7,400
Apr 2026 · 6.6% a year
Chanel Classic Wallet on ChainWOC
$3,850
Apr 2026 · 5.8% a year
Chanel Classic Mini Rectangular Flap
$5,600
Apr 2026 · 6.6% a year
Louis Vuitton Keepall Bandoulière 55Monogram
$2,780
May 2026
Louis Vuitton Alma BBMonogram
$2,000
May 2026
Louis Vuitton Speedy Bandoulière 25Monogram
$1,980
May 2026
Lady Diormedium, Cannage lambskin
$6,500
Aug 2026 · 4.1% a year
Dior Saddle BagOblique jacquard
$4,400
Jul 2023Stale · 6.3% a year
Goyard Saint Louis PMGoyardine
$1,890
Sep 2026 · 3.4% a year
Cartier Juste un Clou Braceletsmall model, yellow gold
$4,180
Oct 2026 · 4.4% a year
Cartier Love Braceletsmall model, yellow gold
$5,300
Oct 2026 · 3.2% a year
Van Cleef & Arpels Vintage Alhambra Bracelet5 motifs, yellow gold, mother-of-pearl
$5,050
Apr 2025Stale
Rolex Submarinerno date, 124060
$10,050
Jan 2026 · 5.1% a year
Rolex Explorer II226570
$10,600
Jan 2026 · 4.8% a year
Rolex Air-King126900
$8,150
Jan 2026 · 4.6% a year
Rolex Sky-Dwellersteel and white gold, 336934
$17,750
Jan 2026 · 5.8% a year
Rolex Oyster Perpetual 36126000
$6,750
Jan 2026 · 5.2% a year
Cartier Santos de Cartiermedium, steel, WSSA0029
$8,400
May 2026 · 7.1% a year
Grand Seiko SnowflakeSBGA211
$6,900
Oct 2026 · 5.5% a year
Chanel 25 Bagsmall, calfskin
$6,700
Apr 2026
Louis Vuitton Pochette MétisMonogram
$2,840
May 2026
Louis Vuitton OnTheGo MMMonogram
$3,400
May 2026
Louis Vuitton NoéMonogram
$2,010
May 2026
Louis Vuitton Nano SpeedyMonogram
$1,960
May 2026
Fendi Baguettemedium, brown FF jacquard
$3,850
Apr 2026 · 4.5% a year
Prada Galleriamedium, Saffiano
$4,400
Aug 2026 · 5.4% a year
Bottega Veneta Andiamomedium, Intrecciato
$5,900
May 2026 · 5.7% a year
Chloé Paddington2025 relaunch, grained leather
$2,990
Oct 2026
Hermès Oran Sandal
$900
Jan 2026 · 8.7% a year
Tiffany HardWear Large Link Braceletyellow gold
$15,500
Jan 2026
Van Cleef & Arpels Vintage Alhambra Pendantyellow gold, onyx, VCARA45800
$2,920
Apr 2025Stale
The index as a table
Every item, first and latest sourced price.
Chart of the week
Chanel Classic Flap
Every sourced US price since 2016. Hover a step for its date and source.
Analysis
What holds its value
Ranked by resale as a share of retail. Hermès and a steel Rolex top it.
ComparisonChanel vs Hermès
Chanel rises faster at the till. Hermès wins on the way out.
WatchesWatches that appreciate
Rolex list prices and the resale premium behind them.
CalendarWhen Chanel raises prices
Every sourced US increase on the Classic Flap, by month.